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Broadcast Australia in consulting mode at BroadcastAsia 2008
24 Apr 2008
Broadcast Australia will showcase its extensive and growing portfolio of consulting services available to Asian telecommunications and broadcast industry groups at the 2008 BroadcastAsia exhibition.
"The Asian region is seeing a new wave of digital terrestrial and mobile TV network deployment, which is driving significant demand for expertise in multiple facets of digital broadcasting," said Chris Jaeger, Managing Director of Broadcast Australia's International Business Group. "It all starts with planning-arguably the most important step. Moreover, it's important to realise that the business plan and the various aspects of network planning are irrevocably linked. Many Asian broadcasters are on the cusp of deploying DTV, or looking at Mobile TV services, and perhaps wondering how they're going to do it. We're here to assist!"
Broadcast Australia offers technical consulting services for spectrum and service planning, which respectively encompass strategies for the most efficient use of spectrum, and the means of achieving coverage. Both planning exercises are impacted dramatically by the inclusion of mobile TV services in the DTT and analogue TV environment. The challenges of spectrum planning will be the focus of a BroadcastAsia Conference presentation, Spectrum planning for digital broadcast systems, by the company's Engineering Director, Stephen Farrugia, on Thursday 19 June at 4:00pm.
Complementing this is Broadcast Australia's mobile TV business planning service, which is founded on ensuring that ‘the four C's' of mobile TV success-compelling content, user convenience, appropriate coverage and cost-are appropriately balanced. The business plan must also take into account the different roles, skills and needs of various partners typically associated with mobile TV services.
As the result of recent acquisitions and business partnerships with Hong Kong-based confined coverage engineering company, Radio Frequency Engineering (RFE), and critical application management and online hosting provider, Hostworks, Broadcast Australia is now expanding its portfolio of consulting services and solutions for broadcasters and content providers. "The provision of RF coverage inside buildings and tunnels will be essential for mobile TV services," Jaeger said. "Just as 80 per cent of Asian mobile phone calls are made indoors, mobile TV viewing is expected to follow suit-perhaps even to a greater extent. Confined coverage
solutions will play a critical role in mobile TV services, and the Broadcast Australia/RFE partnership offers unsurpassed technical expertise in that regard."
According to Jaeger, the company is also keen to explore long-term partnerships with broadcasters and other companies seeking to deploy digital services--including free-to-air or subscription television, mobile TV and infocasting applications. "Broadcast Australia can provide both technical and capital resources to ensure networks are not only designed and deployed correctly and speedily, but also managed efficiently on an ongoing basis. This also establishes an environment where infrastructure sharing is possible, and provides economies of scale," he said.
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