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New Digital Content on Sydney Television Trial
27 Oct 2008
Broadcast solutions provider Broadcast Australia has added two new services, NITV and Teachers TV, to its Sydney infocasting and open narrowcasting trial, DIGITAL FORTY FOUR. DIGITAL FORTY FOUR is a trial service available to free-to-air digital television enabled households across the Sydney metropolitan area.
NITV (National Indigenous TV) delivers programming and content provided by and for Indigenous people throughout Australia. NITV will be available on the digital channel 40 from 27 October. It will deliver a daily news and weather service created by and for Indigenous people, award-winning sports programs, dramas, documentaries, cultural programming, music events, children's shows, comedy, Indigenous lifestyle and reality series and movies.
Broadcast Australia will also launch Teachers' TV from 3 November. Teachers' TV provides a range of educational content designed to promote good teaching practice, elevate the status of teaching and promote careers in the trades. Teachers' TV can be found on channel 47 and will timeshare this channel with Federal Parliament. It will commence on 3 November and be broadcast on days when Federal Parliament is not sitting.
Two national free-to-air channels were earmarked by the Federal Government several years ago to provide greater choice to television audiences through the delivery of infocasting, open narrowcasting or mobile TV services. DIGITAL FORTY FOUR was established by Broadcast Australia to assess the technical and commercial viability of these services.
Broadcast Australia's Managing Director, Graeme Barclay said "The trial has elicited a high degree of interest from content providers and the general community in these services being offered on a permanent basis". He added "These services complement existing free-to-air services and expand the choice available to viewers. Once these and other innovative services are permanently established, they will also provide an incentive for people to make the change to digital TV, supporting the Federal Government's policy of switching-off analogue services by 2013. There is a very strong case for the allocation of Channels A & B to provide new types of television services to the wider Australianpopulation".
The DIGITAL FORTY FOUR trial now provides viewers with a comprehensive range of services including; the latest sport, weather, health and traffic reports, news, job searches, emergency services information, religious content, home shopping and live parliamentary debates. This has now been expanded to include Indigenous television and educational content designed to teach people new skills.
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