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Malaysia learns from Australia’s digital experience
26 Feb 2010
Digital broadcast specialist, Broadcast Australia, recently assisted the Australian Trade Commission in organising a one-day seminar in Kuala Lumpur. The event provided a forum for key stakeholders in the Malaysian broadcast industry to learn from the Australian digital experience. Broadcast Australia also co-sponsored the event, and further delivered a presentation detailing the challenges associated with upgrading transmission infrastructure to meet digital broadcasting requirements.
According to Broadcast Australia International Business Development Vice President, Mike Dallimore, the seminar proved to be an invaluable opportunity to further the links between the Malaysian and Australian broadcasting industries. "The event opened the way for more detailed meetings to occur between Malaysian broadcasting stakeholders and their Australian counterparts," he said. "This has proved a seminal moment in the development of relationships between the broadcast industries of these two countries."
The presentations delivered at the seminar provided guidance across the entire breadth of the industry-from the regulator, broadcasters, and infrastructure through to the consumer end of the enterprise. The Australian Communications and Media Authority (ACMA) offered valuable first-hand insights into issues relating to policy, regulation and planning. Similarly, the two Australian national broadcasters-the ABC and SBS-presented reviews of their experiences in converting to digital, and further discussed the future possibilities that the digital age opens up for their studios and news production operations.
Broadcast Australia delivered a well-received presentation on the complexities and challenges of rolling out a digital transmission network. "All the Australian broadcasting organisations presenting at the seminar were complimented on the openness with which they shared information," said Dallimore. "For our part, Broadcast Australia was pleased to be able to share the lessons we have learned, and hope our insights will aid a smooth passage ahead for the Malaysian broadcast industry in their transition to digital."
Radio Frequency Systems (RFS) complemented Broadcast Australia's presentation, sharing the lessons learned during the migration to digital, and highlighted some of the infrastructure challenges that may lie ahead for Malaysia. To complete the picture, Australian Digital Testing (ADT) discussed its experience with the consumer hardware necessary to enable digital TV reception.
"Gathering together the ABC, SBS, ACMA, ADT, RFS and Broadcast Australia on the same stage to share their collective knowledge was an amazing achievement," said Dallimore. "This seminar really was a one-off event, and a resounding success. It clearly delivered the message to Malaysia that planning with the end goal in mind is important, if a smooth transition to digital is to be achieved."
