Getting a kick out of 3D TV
27 Aug 2010
In support of 3D TV, we recently co-hosted with SBS a reception to celebrate the World Cup in 3D, plus released a white paper exploring Australia’s potential 3D TV environment.
The reception which was called "Get a Kick Out of 3D TV" was held to show off the technology to media, government authorities and 3D TV industry partners.
In July, Broadcast Australia released a 3D TV White Paper, which explores the challenge of establishing a 3D TV environment in Australia, and highlights the importance of laying the foundations to ensure the country's free-to-air broadcasting infrastructure is ready to deliver new and unique digital content. The paper, entitled '3D or not 3D: The road ahead for TV', provides insight into the current 3D TV environment, exploring the consumer proposition and drivers for deployment, as well as considering the various technology options, how they work, and what issues need to be addressed in order to make 3D TV successful.
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