A day in the life of an Account Manager

22 Jun 2011

As an Account Manager for Commercial and Community Broadcast, Masoud Rasouli, fulfils a pivotal role for the commercial and community radio and TV stations that rely on Broadcast Australia’s expertise and services.

For Commercial and Community Broadcast Account Manager, Masoud Rasouli, a typical day involves a great deal of communication—both internally between the different departments within Broadcast Australia, and externally with the various commercial and community broadcasters that the company supports nationwide. With over 40 community broadcasters, over 100 self-help/ retransmission services, and numerous commercial TV and radio broadcasters across Australia to look after, no two days are ever the same.

"If a fault occurs or issues arise on site for any of these customers, the NOC, Field teams and I all work together to address the issues." said Masoud. "It is my job to liaise with our field teams, engineers and operations staff to rectify the problem, and provide information to our customers on the likely cause in order to prevent the issue from reoccurring."

Tailored solutions

As well as problem solving, Masoud's role also involves working with existing and emerging customers to deliver new services. "We work closely with the clients to determine their exact requirements, and then coordinate with our engineering and technical teams to turn their specifications into a workable solution," he said.

The company provides a choice of solutions to the customer, including fully managed, portal, maintenance, and turnkey services. "Community broadcasters present a unique challenge to the business, as often they have to run their operations on an absolute shoestring budget," said Masoud. "Here, we try to be as supportive as we can."

Community care

While commercial broadcasters usually have more constraints compared with community stations when it comes to faults, Masoud ensures that every service gets treated equally. "We understand that the community broadcasters often represent a real lifeline to the local areas they support, so we like to provide whatever assistance we can to ensure their survival," he said.

"During the Queensland floods, for example, we had one community TV station that had no signal going to air for about a week," said Masoud. "We arranged with our field staff to drive to the transmission site to put on a DVD they had prepared, so at least they had something to broadcast during the disaster."

Following the floods, Broadcast Australia also assisted the community station as much as it could in order to help them stay in business. "Community broadcasters not only provide an irreplaceable local service, but they also serve as an entry-point for many people interested in working in the broadcast industry," said Masoud. "We therefore consider it our duty—and our privilege—to be able to help out wherever we can."

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