Senior Management Team

Jim Hassell

[Portrait] Jim Hassell

Group Chief Executive Officer, Broadcast Australia Group (Executive Committee Member)

Broadcast Australia’s Group Chief Executive Officer (CEO), Jim Hassell rejoined the company from March 2013. Mr Hassell was appointed Group CEO in December by Broadcast Australia’s Board of Directors, following an international executive search. Mr Hassell was previously Head of Product Development and Industry Relations at NBN Co. Prior to his role at NBN Co., Mr Hassell was Chief Operating Officer at Broadcast Australia, managing customer relationships and overseeing Broadcast Australia’s operations. Prior to that, he was Managing Director - Australasia for Sun Microsystems.

Brad Freeman

[Portrait] Brad Freeman

Director, Account Management & Business Development
BAI Communications (Australia)

Joining BAI Communications with more than 25 years’ experience in the technology industry, Brad joined the company in 2014 in a newly created role. As director of account management and business development, he is responsible for sales, marketing, business development, government relations and account management. 

Prior to joining BAI Communications, Brad worked at CSC, where he ran the company’s systems integration and consulting business across the Asia Pacific region - leading all sales, account management and delivery functions. Before that, he held a number of senior executive positions with Hewlett-Packard. Brad began his career as a consultant with Andersen Consulting, moving on to leadership roles at AT Kearney, PricewaterhouseCoopers and, finally, CapGemini, where he ran the company’s consulting business before being appointed Chief Operating Officer for Australia.

Peter Lambourne

[Portrait] Peter Lambourne

Chief Operating Officer
Broadcast Australia

With extensive experience in broadcast and telecommunications, Peter joined Broadcast Australia – a subsidiary of BAI Communications - as Chief Operating Officer in 2011.

He was previously a senior executive in the WIN group of companies in key roles including managing director of digital distribution for Australia and of broadcast transmission services. He was a director for the WIN Corporation for five years. Peter was a key stakeholder in the development and implementation of the ABC/WIN Media Hub joint venture as well as being a director of the company. Prior to joining WIN, Peter was a senior executive at THL (now operating as Kordia).

Stephen Matthews

[Portrait] Stephen Matthews

Group Chief Financial Officer
BAI Communications

Stephen Matthews joined BAI Communications as Group Chief Financial Officer in 2014. Prior to joining BAI, Stephen was deputy chief financial officer at NBN Co, responsible for financial control, commercial finance, finance systems and capitalisation, planning and reporting, and tax.

Prior to working at NBN, he was with the Foster’s Group for seven years in a number of roles including CFO and he worked for six years with wine and spirits company Diageo.

Chris Jaeger

[Portrait] Chris Jaeger

Managing Director, International Business/Transit Systems/Large Venues

With more than 30 years’ engineering and business management experience in the broadcasting and telecommunications industries, Chris Jaeger joined BAI Communications in 2005. He is managing director of the company’s activity in the areas of transit systems, large venues and Wi-Fi.

Chris is also chairman of the BAI Communications companies Radio Frequency Engineering (RFE) and BAI Canada and executive director of another BAI Communications business: Transit Wireless.

Prior to joining the company, he was Asia Pacific President of Radio Frequency Systems and he has held engineering and management roles at Telstra.

Chris has extensive international experience in Asia-Pacific, Europe and North America.

Elyssa Rollinson

[Portrait] Elyssa Rollinson

Director, Business Improvement & Support

Elyssa Rollinson has been working with BAI Communications since 2003, when she joined the company as commercial manager. She was appointed commercial director three years later and became director of business support and improvement in 2014.

Elyssa’s remit includes responsibility for managing the BAI Group Improvement Plan, as well as board, senior management team and stakeholder management, overall program planning and facilitating the implementation of new initiatives. Elyssa worked with PricewaterhouseCoopers for eight years before working in London at BBC Technology and Group 4 Securicor.