Broadcast Australia, a BAI Communications company, has announced that it has entered into an agreement with Southern Cross Austereo (SCA) for the acquisition of its broadcast infrastructure and provision of long-term managed services for TV and radio.

As part of the agreement, Southern Cross Austereo will transfer transmission assets to Broadcast Australia, and Broadcast Australia will manage and operate the network to provide over 500 radio and TV transmission services around Australia. The agreement is for an initial term of 15 years. The agreement will deliver reliable and efficient performance across SCA’s transmission network, increasing certainty whilst reducing risk.

“The outsourcing is a logical step for SCA, consistent with the group’s strategy of delivering content and media platforms and moving away from asset intensive activities that can be delivered by specialist service providers.”

Stephen Haddad, CTO, Southern Cross Austereo.

Broadcast Australia is at the forefront of broadcast transmission in Australia, responsible for delivering national television and radio broadcast services since 1928. With the largest broadcast transmission reach in the country, it has a history of delivering resilient and reliable broadcast and telecommunications network solutions across metro and rural areas.

Broadcast Australia has long standing relationships with broadcasters, including ABC and SBS and more recently has established new partnerships with Network 10 and SCA, which enable the broadcasters to focus on their core business – delivering engaging content. Broadcast Australia continues to invest in its network, and the people and technology that sustains it, to remain responsive to customers’ needs, providing exceptional service now and into the future.

“Broadcast Australia works with both public and commercial broadcasters, to deliver solutions that help our customers become more efficient and allow them to focus on delivering great Australian and International content to audiences across the country. This new agreement further strengthens our role as the industry’s neutral host provider and partner of choice. We look forward to working with SCA to ensure a strong future for both companies.”

Peter Lambourne, CEO, Broadcast Australia.

The transition to Broadcast Australia has commenced, with full integration of all newly acquired services expected by March 2020.

About Southern Cross Austereo
SCA is one of Australia’s most diverse media entertainment companies with the ability to reach more than 95% of the Australian population through its radio, television and digital assets. Under the Triple M and Hit Networks, SCA owns 76 analogue radio stations across metropolitan and regional Australia plus an additional eight digital radio brands in Australia’s capital cities. SCA also provides sales representation for a further 34 regional radio stations. SCA broadcasts 105 free to air TV signals across regional Australia with Nine Network, Seven Network and Network Ten programming. SCA’s premium audio and visual brands are supported by leading social media, live events, video, online and mobile assets that deliver national and local entertainment and news content.